Attitudes towards online shopping in Brazil 2024

When asked about "Attitudes towards online shopping", most Brazilian respondents pick "When I plan a major purchase, I always do some research on the internet first" as an answer. 63 percent did so in our online survey in 2024.
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Attitudes towards online shopping in Brazil as of March 2024

Characteristic	Share of respondents
When I plan a major purchase, I always do some research on the internet first	63%
Customer reviews on the internet are very helpful	59%
I prefer to purchase goods from various sellers through the same online market place (e.g., Amazon)	34%
I usually manage habitual / recurrent orders directly via my smartphone or tablet	34%
I usually make major new purchases directly via my smartphone or tablet	31%
I want to see and touch an item before I buy it	29%
When I order an item, I prefer express shipping	29%
When I buy an item, I want to hold it in my hand the same day	26%
I am excited about using Augmented & Virtual Reality while shopping	18%
None of the above	5%

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Release date

May 2024

More information

Region

Brazil

Survey time period

April 2023 to March 2024

Number of respondents

2,025 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about online shopping do you agree with?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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